Product management is one of the few organizational functions that focus on long term strategic direction, while other functions typically focus on short-term, client to client, or quarterly results. This difference in perspective creates a tight linkage between strategic business goals that senior executives are focused on and what product management is chartered to deliver. This session proposes a metrics-driven approach to aligning your product management efforts with the expectations of your exective team.

How is it that some product managers rise to rock star status? What are the critical factors for their success, and how can it be duplicated?

You know you should be doing win loss analysis, but where do you start and what should you do? Join this interactive session where you will gain insights into Win Loss best practices, current methods and ideas on how other companies are building and sustaining win loss programs.

Nothing cheaper than learning from other's mistakes. In this session, I propose we check our dignity at the door and expose mistakes we've made for the benefit of all. I will start by my "top 3" and all of us can add to that list. I will include the clues that could have saved time as well as what should have been done.
1) I am ready but the organization is not
2) I over(under)estimated my business case
3) The product will be ready for the market at release 1.0 on the first try

Hear the story of a startup's 18-month journey through 6 products and 4 cities through the eyes of one of the co-founders. Surveys? Didn't make a difference. Listening to your customer? No, do the opposite! Have a list of requirements? Throw it away. Lower prices? Maybe you should raise them instead. As a product manager, designer and developer I want to share with you how we broke the product development sound barrier and how you can, too.

A new study out by emarketer.com reveals content marketing as a key strategy for successful B2B sales. Did you know content marketing is important in both lead generation and nurturing your existing base? Learn about other companies and what they are doing. Leave this session with 10 practical ways to plan and execute a strong content plan from the beginning.

As social networks, such as Facebook and Twitter, have exploded with growth in terms of numbers of users and APIs to build on top of, the task of building social features into your product have become more and more complicated. This topic will outline some best practices for you to think about when building social features into your product and how to measure its success.

As we work through mobile concepts, strategies and engagements for our Fortune 1000 enterprise customers, the approach for designing and developing a mobile product focused on an internal employee can be a bit different than usual.

This topic will outline some best practices as observed while designing, developing and delivering mobile products for customers across a number of verticals and industries. It will also discuss ways to leverage interactive prototyping tools to clarify functionality and help customers visualize and 'feel' the application before a line of code is written.

Do you bring in 'influencers' or your own evangelists and fans? In most cases, influencers create short-term buzz, while evangelists produce long-term excitement. Why? Because the evangelists have a vested interest in promoting the company even before you reach out to them. Influencers usually don't have the emotional ties to the brands targeting them.
Who they are
What they do
Where they are
Why you need them
Case Studies

Advancements in data collection and analysis coupled with diminishing costs of custom production are making it feasible for companies to offer customers a personalized product experience. Join us in a discussion about segmentation, personalization, 3D printing tech, and our favorite examples of companies doing it right.

Over last 20+ years companies have been shifting from product-driven to market/customer/solution-based strategies. But what are the proven ways to grow solution-based business units and build solutions groups? How can a product manager bring discipline and methodology to growing successful solutions businesses? Let's unleash our potential as Solutions Entrepreneurs!

Challenges, opportunities and ideas on how to expedite the process from being a local or national to a global product or service. multiple product types case studies and lessons learnt. The lesosns learnt will come from the session leaders as well as the audience coming in live on twitter as we speak and we can discuss as many as we can get a chance to. In the end, we will put all the shared ideas together as a collaborative paper for all other attendees.

Would love to engage in dialog surrounding how other organizations are handling requirements documentation. User stories? Use cases? Detailed business requirements? When do you hand off to the Development team? What to do when others in the organization also rely on your documents for support and training......

Which came first? Customer need or technical solution? Are we relying too much on technology at the expense of the larger business/customer picture?

A lot of the work that Product Managers do has implications to the business operations. What are the obligations that a Product Manager has to Business Operations?

If 18 months ago Someone asked me if a Product Manager can efficiently work from home I would have said no emphatically. However, With the help of a remote team, we just launched a new online Marketing infrastructure with multiple prospects interested. What are the pitfalls? what are the advantages? What are the corporate prerequisites to be successful? Does it mean that our position location may no longer matter?

It doesn't matter how complex or simple a product or service is, bells and whistles get lost if the experience does not match hype or expectation. Experience is what drives loyalty and word of mouth.